PPC | Google Search & Social ads
Target your Audience
At Blackbird we stay up-to-date with the latest trends and strategies in paid search and paid social, delivering excellent results for our clients. With our in-depth knowledge of platforms such as Google Ads and Meta, we create targeted campaigns to increase brand visibility, drive traffic, and generate leads. We continually optimise campaigns through ongoing monitoring, keyword research, ad testing, and audience targeting, ensuring maximum ROI.
Google Search Campaigns.
With a razor-sharp focus on maximising your online visibility, driving quality traffic, and increasing conversions, we know exactly how to leverage Google Ads to achieve outstanding results.
Strategic Keyword Research - We conduct thorough keyword research to identify high-intent keywords that align with your business objectives. This enables us to target the right audience at the right time, ensuring your ads appear in front of potential customers actively searching for your products or services.
Compelling Ad Copy - At Blackbird we’re immensely proud of our persuasive ad copy designed to captivate your audience and entice them to click. We understand the importance of conveying your unique value proposition, highlighting key benefits, and incorporating compelling call-to-actions to drive engagement and clicks.
Ongoing Performance Optimisation - We don't just set and forget your campaigns. Our approach involves continuous monitoring and optimisation to maximise efficiency and achieve a higher return on your advertising investment. We refine bidding strategies, test various ad elements, and make data-driven decisions to continuously improve campaign performance.
Conversion Tracking & Analysis - We implement robust tracking mechanisms to measure campaign effectiveness and monitor conversions. By analysing key metrics, we gain valuable insights into campaign performance, allowing us to make informed decisions and optimise your campaigns for higher conversions and better ROI.
Google Shopping Campaigns.
We understand the intricacies of product feeds, feed optimisation,and campaign management to drive visibility, increase product visibility and boost sales.
Product Feed Optimisation - We meticulously optimise your product feed, ensuring accurate product information, proper categorisation, and optimised titles and descriptions. A well-optimised product feed ensures that your products appear for relevant searches and attract interested buyers.
Strategic Campaign Structure - We create structured and segmented campaigns to ensure maximum control and flexibility. By organising your products into granular product groups, we can adjust bids and optimise campaigns based on performance data, ensuring optimal results for each product category.
Competitor Analysis - We closely monitor the competitive landscape to understand your rivals' strategies and identify opportunities. By staying ahead of your competition, we can adjust bidding and targeting strategies to gain a competitive edge and increase your market share.
Unlock the true potential of Google Ads - With our expertise in both Google Search and Google Shopping campaigns, we adopt a holistic approach to your PPC efforts, ensuring that your products and services gain maximum visibility, drive quality traffic, and achieve the best possible results.
Facebook & Instagram Ads (Meta)
Our expertise in Meta paid social ads we’re committed to maximising your brand's impact and engagement on the world's largest social media platforms - Facebook and Instagram.
Audience Targeting Precision - Leveraging the intricate targeting capabilities of Meta's ad platform, we narrow down to highly specific audience segments based on demographics, interests, behaviors, and engagement with your brand. This ensures that your ads are seen by the right people, increasing the likelihood of conversions and brand affinity.
Compelling Visual Creative - We create captivating ad creatives that resonate with your target audience and stop them in their scrolling tracks. We understand the visual nature of these platforms and tailor our ad designs to be eye-catching and persuasive, ensuring high engagement and click-through rates.
Dynamic Ad Formats - From carousel ads to video ads and immersive experiences, we utilise Meta's diverse ad formats to deliver your brand message in the most engaging and effective manner. With the ability to showcase your products or services creatively, we maximize the impact of your ad spend.
Performance Analysis and Optimisation - Our approach involves thorough analysis of ad performance metrics, allowing us to fine-tune targeting, ad creatives, and bidding strategies. By continuously optimising your campaigns, with rigorous A/B testing, we ensure that your ad spend achieves the best possible return on investment.
