Cheddar Drop

To launch their new cheddar topped pizzas to Gen Z in 46 markets globally, we created fashions most unlikely collab. Our ‘drop’ featured everywhere from the NY times to Vice, and was picked out in Dazed and on Depop, where you could even buy limited edition cheddar PJ inspired streetwear. It was Papa J’s most successful pizza launch for 10 years, beating global targets by 120%

ECD & CD, Dave Henderson.